Audience
Meet the new generation of urban trendsetters – young, culturally attuned, and always ahead of the curve. They’re the influencers of tomorrow, defining trends and driving conversations in every sphere they touch.
DEMOGRAPHICS
With a 49% higher concentration of young consumers aged 15-44 compared to the average of our selected competitors, we provide unmatched access to this vital, trendsetting demographic. Partner with us to engage the most influential audience in the market. (Fjern DR og Gaffa. Snak med Anne).
AGE COMPOSITION
We have a strong concentration of young consumers aged 18-35, as illustrated in the graph showing the composition of this demographic across various media. This makes us a prime choice for brands aiming to connect with a trendsetting and influential audience.
Our platform reaches a significant percentage of the 18-35 age group on a quarterly basis, as shown in the graph comparing audience reach across various niche media. Tap into this key demographic to enhance your brand’s visibility and impact.
The graph shows the distribution of users within the 18-35 range, highlighting that we reach both the younger audience, who are exploring new trends and making their first independent decisions, and the slightly older group, who are more established in their careers and lifestyle with stronger purchasing power.
Our audience boasts a nearly balanced gender distribution,. This close-to-equal ratio ensures that we effectively reach both male and female consumers, providing brands with access to a diverse and engaged demographic.
Our audience is predominantly urban, with a strong concentration in the capital region alone. We reach the first movers and trendsetters in the biggest cities, ensuring your brand connects with the most dynamic and influential consumers across the country.
Beyond their love for music and movies, our audience is deeply engaged with a diverse range of interests. Literature, podcasts, art, internet culture, and food rank among their top passions. This eclectic mix highlights their curiosity and enthusiasm for both traditional and contemporary forms of culture, making them a multifaceted and dynamic audience.
InterestS
Our audience is highly immersed in the world of streaming, with an impressive 95% holding a subscription. Nearly half (48%) of them have four or more streaming services, making them some of the most engaged consumers in the market. Netflix, Max, and TV2 Play are their top 3 platforms, where they indulge in their favorite genres: Drama, Crime/Thriller, Documentary, and Comedy. Notably, 64% have a strong preference for documentaries, reflecting their desire for content that is both entertaining and thought-provoking.
Our audience is deeply connected to music streaming, with 86% holding a subscription. Their top choices include leading platforms like Spotify, YouSee Musik, and Apple Music. When it comes to genres, Pop, Hiphop, Rock and Electronic are the most popular, reflecting a wide-ranging and energetic musical taste.
Our audience is deeply engaged with culture, with 43% subscribing to e-book and audiobook services. The most popular platforms include Mofibo, Podimo, and Saxo. Despite the rise of digital media, 75% still enjoy reading physical books, and 71% engage with literature on a daily or weekly basis. Biographies captivate 40% of our audience, while 54% regularly tune into podcasts, highlighting their diverse and rich cultural consumption.
Our audience is not only passionate about digital and literary culture, but they are also avid participants in live cultural experiences. In the last three months alone, 74% have visited the cinema, 64% have attended concerts, 50% have explored museums, and 33% have enjoyed a night at the theater.
Our audience is well-educated, with 75% either holding an academic degree or currently pursuing studies. They enjoy a solid financial standing, with 25% earning more than DKK 500,000 annually. This stability is reflected in their living situations, where 57% own their own apartment or house. Additionally, 31% of our audience members have children, balancing their professional lives with family responsibilities.
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Danish Online Index (DOI) Q2 2024 + Meta Business Suite Q2 2024
Dansk Online Index (DOI) Q2 2024
Soundvenue Insight survey on Soundvenue.com 2023-2024
Dansk Online Index (DOI) Q2 2024
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get in touch
For any inquiries, please reach out to our media team or contact one of our representatives directly.
